When people search for your business online, what will they see first? Will they see a customer’s angry review of your business before your carefully crafted business listing? Search results often feature a link to a review site—or a Google Business listing—above an individual company's web page. Understanding how these rankings play an important role in your business traffic is key for any business owner, and knowing how your brand is perceived on the internet is more important than ever.
In this workshop, we will focus on how business owners and managers can monitor what people are saying about your company, how to address potentially damaging reviews, and how to highlight the positive aspects of your brand. We'll look at popular review sites, share tips on answering negative reviews, and how to promote your brand online.
Workshop Facilitator: Georgette Hartley (Digital Marketing Consultant, Team Vagner)